Repeatable and consistent sales performance relies on strong execution by sales professionals and effective sales leadership. Consider the results of a recent Sales Executive Council study on the effect of coaching on sales performance:

> Sales people who receive as little as 3 hours of coaching per month, perform 15% to 17% better, than their peers.
> Organisations that combine training and coaching improve their productivity up to 88% (versus training alone).
> Sales organisations that significantly improve their coaching programs realise a 19% increase in revenue.